More Plagiarism on the Internet - Thank You Vancouver Sun

Two weeks ago it was the University of Denver. Today I found Vancouver Sun has my image posted on its blog.  Take a look at the post of Douglas Todd for October 29th entitled Thin Places Don't Only Open at Halloween.  The first photo is of Glendalough in Countly Wicklow.  I took it last year.  The same photo appears on my Thin Places blog post What Are Thin Places?

It's amazing how it's the big guys who steal from the little guys.  I'll tell them to take it down, and they will... but what reparation will they offer?  Shame on the Vancouver Sun and shame on Douglas Todd.

If you read further down, you'll see Mr. Todd references the photo with a link to my blog post in the wierd context of this sentence:

The intriguing concept of "thin places" has been picked up across religious traditions, as well as by those who consider themselves spiritual but not religious. (Evocative photo left from website, Thin Places.)
What the heck kind of credit is that?  His credit should read "the lead photo for this post appearing at the top of the page - just under the lead sentence after my blog post title (scroll up a screen), I lifted without permission from Mindie Burgoyne's Thin Places blog - see link."

His lame credit for the photo is buried lower in the blog in a sentence that offers no relevance to the photo unless when he states "...consider themselves spiritual but not religious" he means me, in which case, I'm offended.

This isn't okay.  It's my photo. It's my property.  It's illegal to lift a photo without permission.

Had Douglas Todd asked permission, I would have gladly said yes.  This is another case of the powerful exploiting the weak in the writing / blogging community.

3 Questions to Ask a Social Media Expert

Social Media Experts have no credibility if they can't get some measurable result using social media themselves.

I found two blog posts this morning on how to evaluate someone's claim to be a social media expert.  One post was by Chris Kieff - a widely followed blogger and another (rebutting Chris Kieff's post) was by Danny Brown.  In my opinion, both these talented guys missed the number one qualifier in evaluating a social media expert.
Getting results.

You can't evaluate anyone's expertise with social media without examining his or her results any more than you could evaluate a carpenter's expertise without looking at a product he made that demonstrates his carpentry skills.

If you want to assess whether or not a person is a Social Media Expert, ask these three questions first.

  1. What results have you attained that equate to revenue? Anyone can rack up friends, followers and connections.  What have you done with those connections that led to money in the bank?

  2. What is your strategy?  Are you walking down a specific path, with specific steps or shooting in the dark?

  3. What is the platform that is most beneficial for getting results?  Why?

The answers to these three questions should take some time to answer.  Those answers will help you discover whether or not this person can lead you to success with using social media.

As you listen to the answers consider this .... people resent and reject direct selling or direct marketing efforts on EVERY platform - Facebook, Twitter, LinkedIn, YouTube and Blogging.

So if your "expert" reveals that he or she uses these platforms to sell directly, RUN.  This methodology of using the platforms for direct marketing rarely works and only works for a short time.

I think Chris Kieff's post has some valid points, and his 9 points are good for gauging competency and understanding of the platforms. But they only give you glimpse.

An expert must be able to explain a strategy and prove results or the expertise is just valueless hot air.